I've Got Nothing to Say about Nothing

As others have reported, including Craig Smith:

Documentary filmmaker Sam Tyler will be rolling his camera at the Santa Barbara Farmers' Market on Cota Street this Saturday, September 15th, from 9:00 am to 10:30 am. His film crew wants to talk with people who support McCaw and the News-Press.

I'll try to avoid the easy snide line like "I guess Tyler won't mind doing nothing for 87 minutes" and ask the question that fascinates me more: Why isn't he interviewing all the people who don't seem to care one way or the other? When we walk the dogs in the morning on our various greyhound-nose-approved routes through San Roque it strike me how many News-Press copies still await what can't be more than a 5 minute read at the end of people's driveways. My guess is the majority of people still taking the paper aren't doing it to support Wendy or give the middle finger to labor. But then why? Here are the possibilities, as I see them:

1. They really don't know what's going on. We can't flatter ourselves and think everyone is scouring the blogs and the Indy for the inside story of the News-Press melt-down. And if you just read the News-Press, you won't know very much about it, after all. Of course we can easily take this one step further, as 1/5 of Americans can't find their country on a map. Sadly, 4/5 of Americans can find the YouTube video of Miss Teen South Carolina botching a question about the same. And can you personally believe how out of it Britney seemed at the VMAs.....
2. "It's not my fight, man." To fix this matter, I'm hoping to instate a draft, so every Santa Barbaran learns what's it's like to work for Wendy McCaw. McCaw, of course, will not complain, as of late she's used to having employees who know little about journalism and those forced to work for her can't expect much pay. It's too easy to feel uninvolved when it's other people's children watching their careers and journalistic ethics die there.
3. Inertia. No doubt the majority of folks got the News-Press and will get the News-Press. Do they care if it's good or bad? Nope, it just has to be at the end of the driveway every morning. They ask for nothing, and they shall receive it in abundance.
   

OK, now I've depressed myself.